Instagram has been a huge part of my daily life. There are tons of great photographers out there who post stunning images on the app that get me really hooked, but what I find more amazing is the fact that some people out there have managed to use Instagram for their purposes in a way that goes beyond just photos of daily life (yes, I’m one of the guilty ones who only posts food, coffee and dog pictures).
Instead, these people have used Instagram to either showcase a meaningful additional layer that exists parallel to what they do in real life outside of the app (this tends to apply to publications), or have used the photo service in a fun way to engage users (this tends to apply to marketers). Some post photos that seem built to exist on Instagram, while others apply creative ideas that make their Instagram photos stand out.
I know there are plenty of awesome creative Instagram users out there, so if I’ve missed any you think I should include, feel free to leave a comment. In the meantime, here are the ones that have really impressed me.
An interface designer and photographer from Northern Ontario in Canada, Andrew Knapp is one of my favorite Instagram users. Instead of letting Instagram’s smaller pictures (compared to high-resolution photos on the Web) deter him, he has developed an addictive way of engaging people: #findMomo.
Basically, his photos typically show his dog, a Border Collie named Momo, in various settings where it can’t be seen at first glance. All you do is try to find Momo to feel a sense of personal accomplishment.
Malaysian artist Hong Yi, who goes by the nickname ‘Red’, is known as the artist who loves to paint, but not with a paintbrush. Her works have been picked up by media all over the world, and she obviously has a blog. However, she is much more active on Instagram now where she runs mini-projects to display works using a certain medium.
Her latest project is a 20-day challenge called ‘Make-up meets Chinese art’, where she uses make-up to paint pictures and then snaps them to post up on Instagram.
Self-taught photographer Adam Elkins, who is based in Columbus, Ohio, has an obsession with puddles. After starting a hashtag series called #portraitsinpuddles, which was featured on an Instagram blog post, he has now moved on to #puddle_warfare. Elkins takes photos of people or sights that are reflected in bodies of water, creating a beautiful dual image that adds a lot more depth to each and every posting.
Russian photographer Murad Osmann made the headlines earlier this year for his unique photo composition on Instagram. His photos are mainly of his girlfriend leading him by the hand in various places all around the world — travel photos with an entirely different spin.
It helps that the images are extremely beautiful, as he embarks on travel adventures in the most amazing places ever.
American Artist Ryan McGinness has been compared to Andy Warhol and is known for drawing the attention of the art world to the silkscreen, Warhol’s favorite medium.
On his Instagram feed, McGinness is single-minded: he only features what he calls “grams” — various typography types contained within black circles. According to Art News, the phrases or ideas come from his sketchbooks and they are then paired with a suitable typeface.